About JAEBYRD
JAEBYRD is a strategy and transformation company built for the AI era. We connect senior judgment across business functions with the execution needed to make decisions real.
Founder
Whitney Reynolds is an entrepreneur and senior strategy, marketing, and communications leader with international experience across the U.S., Middle East, and Latin America. She has built businesses, led turnarounds, launched major initiatives, developed teams and systems, and worked across founder-led companies and global organizations including AT&T and GEMS Education.
Her experience spans both strategy and execution — from shaping brand and growth direction to improving operations, customer experience, and the systems that support the work.
JAEBYRD brings those experiences together through senior judgment, cross-functional strategy, and the right specialist support to move important work from decision to execution.
Experience
Marketing, Communications & Launch
34 → 400+ students in 5 months · 26% → 55% conversion · $17M marketing budget
Led the launch marketing, communications, brand, creative, and enrollment strategy for the $200M GEMS School of Research & Innovation — growing enrollment from 34 students to more than 400 in roughly five months while more than doubling lead-to-enrolled conversion.
Agency Turnaround
RFP response +30% · overhead -25% · efficiency +43%
Helped lead an 18-month turnaround that improved commercial performance and operating discipline — increasing RFP response by 30%, reducing overhead by 25%, implementing the agency’s first project management system in ClickUp, and increasing efficiency by 43%. The agency also won major campaigns for brands including Hilton, Coca-Cola, and Sephora.
Founder / Operator
15 weddings → 150+ annually · $750K peak revenue · 3-city expansion
Built the business from 15 weddings in its first four months to more than 150 weddings annually for eight consecutive years. Expanded from St. Louis into Chicago and Kansas City, built a 15-artist team, and grew annual revenue to nearly $750,000.
Sales Leadership & Training
Team performance at ~125% of quota · 40+ reps trained · regional launch leadership
Led field sales efforts for the U-verse launch across St. Louis and the Midwest, with the team performing at approximately 125% of quota. Trained and coached more than 40 representatives and developed sales scripts and processes that were later adopted by the corporate AT&T team.
From decision to action
JAEBYRD moves from diagnosis and decision into the work the business actually needs. AI supports research, synthesis, and execution where useful; senior judgment sets direction, with specialist support brought in when the work calls for it.
Operating principle
“If it doesn’t make something clearer, stronger, more valuable, or more effective, we don’t waste time on it.”See how we can work together